University of California Brand Guidelines Return to the home page

Campus brands

Campus brands

The UC systemwide identity system does not replace individual campus identities or the university's systemwide seal, but rather, provides an overarching brand expression of the University of California in its entirety. As one of the state’s largest and most influential public institutions, UC deserves recognition and credit for its collective impact.

UC Berkeley

UC Davis

UC Irvine


UC Merced

UC Riverside

UC San Diego

UC San Francisco

UC Santa Barbara

UC Santa Cruz