Color
Primary colors
Color is a critical institutional identifier. Blue and gold, used by all 10 campuses, comprise the unifying brand element across the system.
For systemwide communications, the University of California’s primary colors are Pantone 299 U (UC Blue) and Pantone 116 U (UC Gold). Secondary blues and golds allow greater flexibility in use while retaining a distinctive systemwide identity. Equivalent formulas for four-color and digital media are noted as well.
UC Blue
| Hex |
1295D8 |
| PMS |
299 U |
| RGB |
18 149 216 |
| CMYK |
69 10 0 0 |
UC Gold
| Hex |
FFB511 |
| PMS |
116 U |
| RGB |
255 181 17 |
| CMYK |
0 19 100 0 |
Secondary colors
A flexible, contemporary and extensible secondary color palette can also be used for visual elements such as stripes and gradients; it also provides a more robust palette for publications. By limiting publications to these primary and secondary brand colors, the university can encourage recognition and memorability of the UC brand.
Blue
| Hex |
005581 |
| PMS |
302 U |
| RGB |
0 85 129 |
| CMYK |
100 25 0 50 |
Light Blue
| Hex |
72CDF4 |
| PMS |
297 U |
| RGB |
114 205 244 |
| CMYK |
49 1 0 0 |
Gold
| Hex |
FFD200 |
| PMS |
109 U |
| RGB |
255 210 0 |
| CMYK |
0 11 96 0 |
Light Gold
| Hex |
FFE552 |
| PMS |
107 U |
| RGB |
255 229 82 |
| CMYK |
0 2 79 0 |
Tertiary colors
Teal
| Hex |
00778B |
| PMS |
3145 U |
| RGB |
0 119 139 |
| CMYK |
100 10 29 20 |
Light Teal
| Hex |
00A3AD |
| PMS |
7467 U |
| RGB |
0 163 173 |
| CMYK |
97 0 30 0 |
Pink
| Hex |
E44C9A |
| PMS |
Rhodamine Red U |
| RGB |
228 76 154 |
| CMYK |
11 66 0 0 |
Light Pink
| Hex |
FEB2E0 |
| PMS |
230 U |
| RGB |
255 178 224 |
| CMYK |
3 34 0 0 |
Orange
| Hex |
FF6E1B |
| PMS |
172 U |
| RGB |
255 110 27 |
| CMYK |
0 58 79 0 |
Light Orange
| Hex |
FF8F28 |
| PMS |
151 U |
| RGB |
255 143 40 |
| CMYK |
0 43 91 0 |
Dark Blue
| Hex |
002033 |
| PMS |
539 U |
| RGB |
0 38 58 |
| CMYK |
100 65 22 80 |
Extra Light Blue
| Hex |
BDE3F6 |
| PMS |
290 U |
| RGB |
189 227 246 |
| CMYK |
29 0 2 0 |
Dark Gray
| Hex |
171717 |
| PMS |
20-0200 U |
| RGB |
23 23 23 |
| CMYK |
73 67 66 83 |
Gray
| Hex |
4C4C4C |
| PMS |
172-15 U |
| RGB |
76 76 76 |
| CMYK |
60 54 48 52 |
UC Gray
| Hex |
7C7E7F |
| PMS |
425 U |
| RGB |
124 126 127 |
| CMYK |
25 18 15 51 |
Warm Gray 8
| Hex |
8F8884 |
| PMS |
Warm Gray 8 U |
| RGB |
143 136 132 |
| CMYK |
15 20 22 42 |
Warm Gray 3
| Hex |
BEB6AF |
| PMS |
Warm Gray 3 U |
| RGB |
190 182 175 |
| CMYK |
8 9 11 20 |
Warm Gray 1
| Hex |
DBD5CD |
| PMS |
Warm Gray 1 U |
| RGB |
219 213 205 |
| CMYK |
2 3 7 8 |
Color and web accessibility
Web-based content should meet the WCAG 2.0 level AA standards for accessible color contrast. For an overview of color combinations that meet these requirements, please see our accessible color guide PDF.
For further information regarding UC’s commitment to electronic accessibility please visit the Electronic Accessibility site.