150th Anniversary

150.universityofcalifornia.edu

In 2018 the University of California celebrated 150 years since its foundation. To commemorate this significant milestone, UC’s Marketing Communications department spearheaded the development of an innovative campaign. Marketing Communications leveraged a wide variety of channels to deliver that message, including a printed postcard pack. The goal through this campaign was to deepen the public’s understanding of UC’s contributions to the state and the university’s role in shaping California’s future and to build pride, excitement and a sense of shared ownership of UC among Californians.

Awards

CASE District VII 2018: 150th Anniversary Postcard Pack – Silver
CASE District VII 2018: 150th Anniversary Video – Bronze
UCDA 2018: 150th Anniversary Video – Excellence
UCDA 2018: In-House Team – Excellence
GDUSA Award 2018: Digital Design, Timeline
GDUSA Award 2018 Packaging, Postcard Set
GDUSA Award 2018: Outdoor Advertising
GDUSA Award 2018: Motion, Video