Photography provides not just a quick representation of life at the university, but serves as a powerful catalyst for a richer emotional attachment to the institution.
UC's photography shows the breadth of life in and around the university and its medical centers and labs. With a controlled color palette focusing on blue and yellow coupled with an emphasis on “lightness,” UC's photography reinforces the idea of “let there be light” with a modern edge. UC photography should seek the unexpected, and reveal the excitement and energy of discovery and transformation.
To view approved photography available for use, please visit the systemwide digital asset management system. All photos on this site are free to use for university publications, websites and other outreach.
To obtain higher resolution files of any of these images, contact email@example.com.
Using existing photography:
Photography, while expensive, can dramatically alter the effectiveness of your communication vehicles. It also is a key component of UC's memorability and recognizability.
To ensure your photography works in concert with existing images: