Skip navigation

University of California

Brand Guidelines

Terms of Use

Terms & Conditions

You must read and accept these Terms of Use in order to download and use the graphics available from the University of California Graphic Identity Resources Web site.

The name "University of California" and all related names, logos, seals, photographs, typography, symbols and other images referring to the University of California are the trademarked and copyrighted property of The Regents of the University of California. Any use of this intellectual property requires an Agreement (license) from The Regents.

Limited License Terms

Use of the University of California graphic resources is subject to all of the terms of this Agreement.

This License allows you to download and use these graphics on a single computer. This License does not permit you to download these graphics on more than one computer at a time. You may make one copy of the graphics for backup purposes only. You must include all copyright notices from this website on any backup copy.

Subject to all the terms of this Agreement, The Regents grants you a limited license to use these graphics.


You may download these graphics only for official University use, or if you have an approved fully executed Trademark License Agreement, Sponsorship Agreement, or other personal agreement. You may not transmit these graphics to any party without express written permission. Contact Yem Ling Fong for further information.

You agree not to use these graphics:

  • In any manner that is unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, invasive of another's privacy, hateful, or racially, ethnically or otherwise objectionable;
  • To impersonate any person or entity or falsely state or otherwise misrepresent your affiliation with a person or entity;
  • To violate any patent, trademark, trade secret, copyright or other proprietary rights of any party;
  • To intentionally or unintentionally violate any applicable local, state, national or international law or University of California policy.

Except as expressly permitted in this License, you agree not to reverse engineer, de-compile, disassemble, alter, duplicate, modify, rent, lease, loan, sublicense, make copies, create derivative works from, distribute or provide others with these graphics in whole or part or to transmit these graphics over a network without express advance permission.

You may not use these graphics for commercial purposes including but not limited to placement on merchandise for promotional use and resale, on non-University web sites, or in any print advertising, without express written permission from the University. Use of these graphics to endorse, sponsor or in any way indicate association with a business, individual, or service is strictly prohibited in accordance with State of California Education Code 92000.

This license authorizes you to use these graphics alone. You may not combine them with any trademarked or copyrighted material belonging to an individual, institution, business or other entity without prior approval by the University.

The University of California reserves the right to change or modify any of the terms and conditions of this license and any of the policies governing use of these graphics at any time in its sole discretion without direct notice to you. Continued use of these graphics following any changes will constitute your acceptance of such changes.

Your rights under this License will terminate automatically without prior notice if you fail to comply with any term(s) of this License.

Any violation of these provisions may subject the user to civil and criminal liability, including fines and imprisonment.