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University of California

Brand Guidelines

Messaging

Our message

Boldly Californian.

UC embodies the ambition of California and ignites the potential of its people. Everything we say, do, or make should express this idea. 

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Brand Attributes

  1. Visionary.
  2. Experimental.
  3. Optimistic.
  4. Awe-Inspiring.
  5. Essential.
  6. Audacious.
  7. Pioneering.
  8. Proven.

Everything we say and do should embody these traits.

man with raygun