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University of California

Brand Guidelines

Color

Primary colors

Color is a critical institutional identifier. Blue and gold, used by all 10 campuses, comprise the unifying brand element across the system.

For systemwide communications, the University of California’s primary colors are Pantone 299 (blue) and Pantone 116 (gold). Secondary blues and golds allow greater flexibility in use while retaining a distinctive systemwide identity. Equivalent formulas for
four-color and digital media are
noted as well.

UC primary colors

UC Yellows

Secondary colors

A flexible, contemporary and extensible secondary color palette also can be used for secondary visual identifiers such as “Let there be light” or the stripes; it also provides a more robust palette for publications. By limiting publications to these primary and secondary brand colors, the university can encourage recognition and memorability of the UC brand.

UC other secondary colors